If you are purchasing Advertising on these networks, there are some guidelines and best-practices.

Facebook

Facebook maintains a list of Ad Guidelines here: https://www.facebook.com/policies/ads/

Here are their (current) highlights:

  • Ads may not include images with text that covers more than 20% of the image's area.
  • Ads have restrictions on how you use the term "Facebook".
  • There are policies for Age-Restricted materials and prohibited content.

When running a Facebook ad, you can specify ad targeting.

It is often a good idea to remove your own network of friends from the audience via targeting, as they will see your promotions through organic reach of your posts.

To stay updated, follow us Social Media!