If you are purchasing Advertising on these networks, there are some guidelines and best-practices.


Facebook maintains a list of Ad Guidelines here: https://www.facebook.com/policies/ads/

Here are their (current) highlights:

  • Ads may not include images with text that covers more than 20% of the image's area.
  • Ads have restrictions on how you use the term "Facebook".
  • There are policies for Age-Restricted materials and prohibited content.

When running a Facebook ad, you can specify ad targeting.

It is often a good idea to remove your own network of friends from the audience via targeting, as they will see your promotions through organic reach of your posts.

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